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Industry
Tourism & Hospitality
Client
Virtuoso
Year
2023
Service
Brand creation
Strategy thinking
Event design
Future
As design partner of Virtuoso we design, plan, implement and help to run their first fair of 2023.
Tourism industry is not dead but the new wave of Chinese tourists are quite different than previously: they seek original experiences and will try to avoid overcrowded landmarks. Travel agencies are reacting to such changes and start to propose exceptional packages.
"We support Virtuoso with all graphics, videos and related elements needed during this 2-days business fair. We also conduct a market research to map new trends in the tourism sector. It helps agencies and tourism boards to match each other’s needs."
Zhang Yawei | WY&P DESIGN
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